The Amazonlife brand was born in Brazil in the early 2000s on the initiative of Paolo Dal Pino, then CEO of TIM Brasil. After detecting the exclusive use of rubber and making agreements with the Indian communities in the Boca Do Acre area, in the Amazon rainforest, for the production of the canvases and after having conceived the philosophy and mission, in 2005. Dal Pino addresses to the Braccialini group for production and marketing under license. Braccialini will take over the brand in 2009 by launching it in Italy, the USA (at Barneys) and Russia (in the Tzum warehouses in Moscow).

Left inactive since 2014, in 2020 Lorenzo Braccialini takes over the brand to continue its sustainable mission, even more current than in the past.